The campaign consisted of a three-wave email sequence designed to celebrate members of adidas’ Creators Club on their birthdays. Each message delivered a personalized experience and offered a 20% discount code. If the recipient didn’t redeem the code after the first or second email, a final message followed as a reminder to encourage engagement.
Production
I created the layout and content for all three emails. I produced three distinct hero GIFs, one for each wave, to bring a celebratory and visually dynamic feel to the experience.
In addition to the main visuals, I developed smaller animations to highlight key messaging. These included animated text elements such as “YOU” and reward callouts like “+500 points,” helping important details stand out.
I ensured all designs were aligned with adidas' brand identity and optimized for performance across devices and inboxes. The result was a visually rich, engaging email experience that supported customer loyalty and increased offer redemption through well-timed communication.
