Created a new email master template and design guide to lift Toyota’s emails experience to a new level and ensure consistency across markets within Europe.
Brand consistency
Working with a brand such as Toyota means that consistency is key in delivering the values and elements that make Toyota such a recognizable world brand.
For the markets to get onboarded, the functionalities of the template along with full descriptions of how to use it, how to compose emails, subject lines, ways to slice and optimize image sizes, best practices and more, have been fully documented within the template guidelines.
